Download this free thought-provoking ebook at https://www.smashwords.com/books/view/703889 to read how an American Rotary club doubled its membership in six months, after having dropped to 18 members with only 5 or 6 turning up at meetings. 
The club‘s membership decided to:
(1) Reduce the number of regular club meetings from four per month to two in order to free more time for actual service;
(2) Improve service activities, including by building on the professional skills of the membership to make those skills available to local nonprofits;
(3) Lower membership costs, in part by creating new categories of membership;
(4) Invest in local partnerships, in part through the launch a pro bono initiative to work with local nonprofits on the challenges they face;
(5) Invest in the club’s public image through the recruitment of great speakers for club meetings, participation in community events, the organization of its own events, and the publication of articles in the local press;
(6) Tap the club’s members’ networks in order to achieve higher impact and a stronger presence in the community;
(7) Apply for funding from the local community foundation in order to organize high visibility training events on core skills needed by nonprofits;
(8) Monitor progress towards achieving specific targets included in the strategic plan.